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Channel: Matt J McDonald » New Marketing
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An Opportunity In Game Marketing

Have had this idea for a little while. Thought I’d throw it out there to see if anyone is interested in doing something like this. With the economy in it’s current state, many game...

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Dance For Me, Clown!

Today, Alan Wolk had a great post on creativity, and whether it still matters because good products sell themselves. He makes a lot of good points (as usual), but I think a big takeaway is something he...

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5 Marketing Opportunities On Xbox Live

If you’ve been reading this blog for a while, then you know I love me some Xbox 360. Which means I also love the internet community built around the 360, called Xbox Live. Having just undergone a major...

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Do Supermarkets Do This?

Just went food shopping and was thinking about how cool it would be if supermarkets kept track of your purchases via a club card or something similar. I know they semi do this already, but if the data...

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Micro-Interactions Create Macro-Interactions

We might forget about this sometimes in our on-demand, widgetized, app-crazed lives, but it’s true. While micro-interactions are certainly key, it’s important to not lose sight of the big picture. The...

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Let’s Do RFPs Like This

Ah, the good old days.

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Online Ideas vs. Offline Ideas

…is an increasingly dumb distinction. Inspired by this tweet from Paul Isakson, which was inspired by this piece from Ad Age, I got to thinking about the general concept of ideas and executions. Paul...

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Getting Attention and What Matters

[Graduated from my idea incubator, The New Necessary] Saw this at the Minneapolis Airport on my way home from Montana the other day. Does it make me want Travelers Insurance? Not really. Does it...

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Daniel Pink on the Science of Motivation

Saw this great video of Daniel Pink today and thought it was worth sharing. Absolutely worth watching the whole thing. The funny/sad thing is that we KNOW the way we motivate is wrong, but we keep...

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My Top 7 Posts For 2010

Well ANM readers, I’ve done it. I’ve gazed into my patented ANM Brand Crystal-Ball-o-Matic-atron and have divined my most popular posts of the UPCOMING YEAR! Read on if you like having your mind blown....

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