An Opportunity In Game Marketing
Have had this idea for a little while. Thought I’d throw it out there to see if anyone is interested in doing something like this. With the economy in it’s current state, many game...
View ArticleDance For Me, Clown!
Today, Alan Wolk had a great post on creativity, and whether it still matters because good products sell themselves. He makes a lot of good points (as usual), but I think a big takeaway is something he...
View Article5 Marketing Opportunities On Xbox Live
If you’ve been reading this blog for a while, then you know I love me some Xbox 360. Which means I also love the internet community built around the 360, called Xbox Live. Having just undergone a major...
View ArticleDo Supermarkets Do This?
Just went food shopping and was thinking about how cool it would be if supermarkets kept track of your purchases via a club card or something similar. I know they semi do this already, but if the data...
View ArticleMicro-Interactions Create Macro-Interactions
We might forget about this sometimes in our on-demand, widgetized, app-crazed lives, but it’s true. While micro-interactions are certainly key, it’s important to not lose sight of the big picture. The...
View ArticleOnline Ideas vs. Offline Ideas
…is an increasingly dumb distinction. Inspired by this tweet from Paul Isakson, which was inspired by this piece from Ad Age, I got to thinking about the general concept of ideas and executions. Paul...
View ArticleGetting Attention and What Matters
[Graduated from my idea incubator, The New Necessary] Saw this at the Minneapolis Airport on my way home from Montana the other day. Does it make me want Travelers Insurance? Not really. Does it...
View ArticleDaniel Pink on the Science of Motivation
Saw this great video of Daniel Pink today and thought it was worth sharing. Absolutely worth watching the whole thing. The funny/sad thing is that we KNOW the way we motivate is wrong, but we keep...
View ArticleMy Top 7 Posts For 2010
Well ANM readers, I’ve done it. I’ve gazed into my patented ANM Brand Crystal-Ball-o-Matic-atron and have divined my most popular posts of the UPCOMING YEAR! Read on if you like having your mind blown....
View Article
More Pages to Explore .....